Publicity is an extremely effective marketing tactic. It’s very cost-effective, has great longevity, carries enormous credibility and can reach a wide audience. The return on your investment resulting from a successful publicity campaign (e.g. a write up/mention in a publication) will always be far superior than any advertising you could do.
Some ways in which a small company can gain publicity would be by:
- Donating, products, services or money, to a non-profit community organization.
- Sponsoring a local event.
- Creating/organizing a community event.
- Speaking at a community event or trade show.
- Exhibiting at a trade show.
Public Relations Success Story
GOAL: Help Solmaya Brands gain brand awareness and generate leads and sales through trade show activities and post-show publicity campaign.
RESULTS: Solmaya Brands gained tremendous brand awareness and generated leads and sales through published articles and mentions in key trade publications.
“FMA identified and developed invaluable marketing communication and public relation strategies which quickly increased brand awareness throughout the industry. This resulted in distributors taking on our products. FMA worked closely with us at our industry trade show and was able to quickly create and put plans into action. We look forward to growing our business further with the help of FMA.” Fernando Leonzo, President SolMaya Brands (Hispanic Beverage Company)