Email campaigns, including e-newsletters, are extremely beneficial tactics used to grow small businesses.  Below are a few types you can implement:

Email Newsletters. Small businesses use e-newsletters to stay top-of-mind with leads and current clients by providing valuable information and promotions. They help build relationships, increase retention and engagement, and increase customer loyalty.

Acquisition Emails. Acquisition emails help move leads through the conversion funnel faster, grow your business and target leads.

Retention Emails. Retention emails can strengthen the relationship of your hard-won customers and increase customer loyalty.

Promotional Emails. Promotional emails are a great way to offer a new product/service, cross-sell products or a new rewards program.