Advertising & Google Ads
While advertising can be an effective tool for informing people about your business, it needs to be used very sparingly and cautiously, especially for smaller businesses. If not done correctly you will find that you have just wasted a bunch of money and saw little to no results for your efforts. More specifically, the goal of advertising is to…
- Increase traffic to your website or retail store
- Make customers aware of your product or service
- Enhance your SEO
- Convince customers that your company’s product or service is right for their needs
- Create a desire for your product or service
- Enhance the image of your company
- Announce new products or services
- Reinforce salespeople’s messages
- Make customers take the next step (ask for more information, request a sample, place an order, and so on)
- Draw customers to your business.
When it came to advertising, we had no experience and didn’t know where to begin. Foley Marketing Advisors created a tailored marketing strategy report for our shopping mall that enabled us to determine:✔ Who to advertise to
✔ Where to advertise (online and traditional newspapers)
✔ How much to advertise and
✔ When to advertiseManager, Bearfort Shopping Village