In recent years e-commerce store sales have been soaring, unfortunately for traditional retail stores, in-store traffic is at an all-time low. Some brick-and-mortar stores like video and music stores are completely wiped out. In-store foot traffic is important to many types of businesses, particularly retail establishments, as higher foot traffic can lead to higher sales. Landlords also care about the ... Read More
How to Find Your Competitors’ Information for Free
Competition is inevitable in the business world, researching and keeping up with your competitors is an effective strategy for growing your small business. Below we’ve provided key tips and tools you can use to find your competitors’ information for free! 1. Online research tools/apps Spyfu.com – A great resource. It identifies the keywords that websites are showing up for within ... Read More
Enhancing Engagement and Conversion Rates with Effective “Call-to-Actions”
Known as a CTA, a “Call-to-Action” is a way to compel a viewer to take immediate action. It is a link that connects the viewer to the website’s or ad’s intended action like making a purchase or scheduling an appointment. This is often done through buttons like “Learn More”, “Donate” or “Call Now”. Websites are created for the purpose to ... Read More
Enhance Your Website with These 6 Key Tactics
The presentation of your website has everything to do with the success of your small business. With the internet being the easiest method used to view and judge businesses, it is imperative that your website tells your story and gives the visitor a positive lasting impression. Below are 6 tactics you can implement to enhance your website and help grow ... Read More
14 of the Best Trade Show Marketing Strategies
Businesses attend trade shows to learn what is happening in their industry, gain brand recognition, generate leads, and sell products. Trade shows are the second most-cited source of new product/service information among small to medium-sized businesses. In order to ensure you receive the best ROI for the trade show, it’s imperative to properly plan, develop and implement your marketing tactics. ... Read More
4 Steps to Identify Your Target Audience and Grow Your Business
A target audience is a particular group of people or organizations that are likely to view your business’ service or product. Target marketing allows you to focus your marketing dollars on that specific market that is more likely to buy from you. To help your business reach clients and generate business more efficiently, follow the 4 steps below to help ... Read More
4 Things You Should Never Do When Using Hashtags in Social Media
A hashtag is a word or phrase preceded by a hash mark (#), used within a message on social media sites to identify keywords or a topic of interest. Hashtags help attract new visitors to your social media, which then leads to increased traffic to your website. It’s important to know how to use hashtags since properly categorized content makes ... Read More
7 Inbound Marketing Tactics That Will Turn Prospects Into Customers
Inbound marketing is a strategy used to draw in potential customers by focusing on attracting leads through company created content. This is a great strategy to use if you want to drive new prospects to your website, increase conversions and increase brand awareness. Below, we have outlined 7 inbound marketing tactics that will help turn prospects into customers. Tactic 1: ... Read More
What’s The Difference Between Digital Marketing & Traditional Marketing?
It can be difficult to distinguish between traditional marketing strategies and digital marketing strategies. Although there are many similarities between the two, they produce different results. Below, Foley Marketing Advisors has outlined some of the pros and cons of using both strategies. Benefits of Traditional Marketing Traditional marketing in print media such as flyers, brochures, and other print advertisements provides ... Read More
10 Things You Should Never Do When Implementing Your Digital Marketing Strategy
Understanding the 10 things you should never do when implementing your digital marketing strategy is critical.With rapid advances in modern technology it is difficult to keep track of the best practices of digital marketing. To help your small business succeed, we have outlined practices you should avoid when it comes to your digital marketing strategy. By avoiding these common mistakes ... Read More
