In today’s global market, competition is so high that companies have a hard time winning over customers. For many, it’s easier to attract new customers than it is to keep existing ones. However, the irony is that it’s more economical to keep existing customers than to acquire new ones. But even then, these businesses still need to acquire more customers; ... Read More
4 Mistakes When Trying to Boost a Marketing Team’s Productivity
The well-known fact is that a well-staffed marketing team that works efficiently together can drive growth profitability and your brand image. But securing a high level of productivity and collaboration within your marketing department when you run a hybrid workplace can be tricky. You want your hybrid marketing team to remain highly productive and maintain seamless communication between your remote ... Read More
Top 4 Reasons to Incorporate Video Into Your Marketing Strategy
Introduction Video is one of the most effective means of communicating information and has become a vital part of every marketing strategy. Video can be found on all social media platforms and account for driving over 80% of consumer internet traffic. Video marketing has shown to be 1200% more effective than texts and pictures combined to generate shares. While making ... Read More
How to Integrate Artificial Intelligence into Your Marketing Strategy
As the world moves forward, there are constantly new tools and techniques being introduced to help businesses market themselves. With the progress of technology and Artificial Intelligence, the way we live our everyday lives and run businesses is being changed dramatically. From smartphones to machinery, AI is on the rise and is expected to gain a market value of $267 ... Read More
5 Ways to Personalize Your Marketing and Branding
There are many benefits to personalizing your marketing and branding. By taking the time to learn your customer, you can build brand loyalty, decrease bounce rates, and increase the Rate of Returns (ROR). Here are five ways to personalize your marketing. Get Personal Reach out to your clients so they can feel you’re interested in knowing them. You can target ... Read More
13 Social Media Video Content Examples
Social media has become one of the biggest platforms for branding, promotion, and advertising branded content. With millions of videos uploaded by brands and content creators, average content has a higher chance of being lost in the ocean of video content. Marketers are adopting video content due to its ability to create higher social media engagement and traffic. According to ... Read More
How Time Tracking Can Boost Your Marketing Team’s Efficiency
Customers are the living force of any brand, and you rely on your marketing team to attract and keep them. In that vein, an efficient marketing team means more loyal clients and a booming business.Every marketing department requires specific resources and stellar management to be successful.A 2014 paper published on Research Gate evaluated marketing departments’ role in enterprises. It found ... Read More
The Beginner’s Guide to SMS Marketing
SMS marketing is one of the fastest, most targeted, and cost-effective ways to reach out to your customers. It can be an invaluable tool for small businesses that want to grow their customer base without breaking the bank. First, let’s go over what it means. SMS marketing stands for short message service marketing. In other words, it’s text message marketing. ... Read More
Why Video Marketing Matters and How to Do It
Marketing is one of the world’s oldest professions. Every product needs someone to help market it. Sometimes, it’s the product’s creator. Other times, a marketing team might handle it. Either way, learning how to utilize video marketing is important in today’s world. Here are a few reasons why. And, we’ll show you how to get started, too. Start by Taking ... Read More
Marketing 101: How to Increase Your Conversions
You might think it easy to get new customers and retain old ones, but in reality, it can be a real challenge. If you want to know the best way to increase conversions and get more of your prospects on board with your product or service, then read on. 1.Showcase Reviews Showcasing reviews is an effective way to get your ... Read More