It can be difficult to distinguish between traditional marketing strategies and digital marketing strategies. Although there are many similarities between the two, they produce different results. Below, Foley Marketing Advisors has outlined some of the pros and cons of using both strategies. Benefits of Traditional Marketing Traditional marketing in print media such as flyers, brochures, and other print advertisements provides ... Read More
10 Things You Should Never Do When Implementing Your Digital Marketing Strategy
Understanding the 10 things you should never do when implementing your digital marketing strategy is critical.With rapid advances in modern technology it is difficult to keep track of the best practices of digital marketing. To help your small business succeed, we have outlined practices you should avoid when it comes to your digital marketing strategy. By avoiding these common mistakes ... Read More
How to Host a Successful In-Store Event
Is event marketing really necessary? Let’s take a look at the facts. According to the Event Marketing Institute, after attending an in-store event 96% of consumers are inclined to carry out a purchase and 76% of consumers have a more positive impression of the brand. When looking to grow your small business it’s important you look beyond traditional online marketing ... Read More
4 Types of Successful Email Marketing Campaigns for Small Businesses
What is Email Marketing? Email Marketing is a powerful tool that small businesses can use to acquire, engage, and retain customers. Below, we’ve outlined the four types of popular email marketing campaigns and how you can use them to help your business grow. 1. Email Newsletters One of the most common and popular email marketing campaigns are Email Newsletters. As ... Read More
How to Create a Marketing Strategy & Marketing Plan for Your Small Business
The success of a small business can be attributed to effective marketing and proper planning. Below, Foley Marketing Advisors has outlined some critical steps you can take when creating a successful marketing strategy & plan for your small business. Step 1: Conduct Market Audit It is important to take into account factors that affect your small business’s growth. These factors ... Read More
The Top 8 Critical Settings to Make Your Google Ad Campaign a Success
When trying to drive traffic to your website from Google one of the easiest strategies is to use Google advertising. This helps make sure that your product or service comes up when someone does a relevant Google search. However, it is not enough to create a Google advertisement, you must also make sure you are optimizing your ad for the ... Read More
4 Types of Content to Build Links and Increase SEO
Link building is a common technique used to increase the number of inbound links to a webpage with the goal of increasing the SEO. Content is a great way to increase your SEO, but there are certain types of content that work better than others. 1. Visual Assets Visual assets such as images, diagrams, infographics, and charts are very easy ... Read More
6 Easy Ways to Turn Website Visitors into Customers by Updating Your Website
One top priority for small business owners is to increase their website traffic in order to grow their business. But how can you turn these website visitors into customers? We have put together a list of 6 simple ways you can tweak your website that are guaranteed to boost your conversions. 1. Revise Your Call to Actions In order to ... Read More
Top 10 Content Marketing Ideas to Increase SEO & Sales for Your Small Business
It’s no secret that content marketing is one of the most practical, effective, and useful marketing strategies today. From helping improve the credibility of your brand to helping explain the significance of your product or service, marketing content is beneficial for every business. We’ve put together a list of 10 marketing content ideas that will help grow your small business, ... Read More
How Do You Get Website Traffic From Google?
Over one billion people use Google every day. Ninety percent of clicks happen on the first page of Google, and less than ten percent of people turn to the second page. Because of these facts, Google has become a powerhouse in determining the amount of traffic your website gets. In this article, we will cover how to get more traffic ... Read More
