The success of a small business can be attributed to effective marketing and proper planning. Below, Foley Marketing Advisors has outlined some critical steps you can take when creating a successful marketing strategy & plan for your small business. Step 1: Conduct Market Audit It is important to take into account factors that affect your small business’s growth. These factors ... Read More
The Top 8 Critical Settings to Make Your Google Ad Campaign a Success
When trying to drive traffic to your website from Google one of the easiest strategies is to use Google advertising. This helps make sure that your product or service comes up when someone does a relevant Google search. However, it is not enough to create a Google advertisement, you must also make sure you are optimizing your ad for the ... Read More
4 Types of Content to Build Links and Increase SEO
Link building is a common technique used to increase the number of inbound links to a webpage with the goal of increasing the SEO. Content is a great way to increase your SEO, but there are certain types of content that work better than others. 1. Visual Assets Visual assets such as images, diagrams, infographics, and charts are very easy ... Read More
6 Easy Ways to Turn Website Visitors into Customers by Updating Your Website
One top priority for small business owners is to increase their website traffic in order to grow their business. But how can you turn these website visitors into customers? We have put together a list of 6 simple ways you can tweak your website that are guaranteed to boost your conversions. 1. Revise Your Call to Actions In order to ... Read More
Top 10 Content Marketing Ideas to Increase SEO & Sales for Your Small Business
It’s no secret that content marketing is one of the most practical, effective, and useful marketing strategies today. From helping improve the credibility of your brand to helping explain the significance of your product or service, marketing content is beneficial for every business. We’ve put together a list of 10 marketing content ideas that will help grow your small business, ... Read More
How Do You Get Website Traffic From Google?
Over one billion people use Google every day. Ninety percent of clicks happen on the first page of Google, and less than ten percent of people turn to the second page. Because of these facts, Google has become a powerhouse in determining the amount of traffic your website gets. In this article, we will cover how to get more traffic ... Read More
How to Cost-Effectively and Easily Use Facebook Ads to Drive Traffic to Your Website
Forty nine percent off small business fail because of lack of brand awareness and marketing efforts. Facebook gives small businesses a cost effective, easy platform to advertise your small business and get real results. Facebook has 81 Million users and being active on it can increase your brand’s SEO. If you want to attract attention to your small business you ... Read More
How to Utilize Hashtags to Increase Your Social Media Following for Your Small Business
More and more small businesses are realizing how important social media marketing is to their business’ visibility and outreach to current and potential clients. However, there are so many businesses competing for attention, you need to make sure your efforts are effective. One essential way to increase your views and audience is by incorporating hashtags when using Instagram and Twitter. ... Read More
Top 50 Websites to Increase SEO for Your Small Business
As a small business, it’s essential to utilize search engine optimization (SEO) in all of your marketing efforts. When your company’s profile, service and/or product is featured on various websites/directories, the visibility and ranking of your website will increase. Many business owners believe they don’t have the power to control their SEO ranking, but YOU do. SEO is split into ... Read More
How to Create a Social Media Strategy Plan for Your Small Business in 5 Easy Steps
When your business creates social media accounts, every post, comment, and like should be a component of the greater social media strategy. Your strategy should help drive your business goals. We’ve put together the following steps which will help you create a successful and effective social media marketing plan. Identify Social Media Marketing Goals and Targets When creating social ... Read More
