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How the AIDA Marketing Model Helps Grow Your Business

Foley Marketing AdvisorsMarketing Strategies and Tips

For your business, generating sales and gaining awareness is essential to success. From a marketing perspective, this means adopting a strategy that reaches customers and convinces them to interact with your small business. One such strategy that has been proven to be a great technique for businesses looking to do this is “A.I.D.A.”, which stands for Attention, Interest, Desire, Action. ... Read More

Target Audience

5 Tips To Help Define Your Target Audience

Foley Marketing AdvisorsTarget Market

A target audience is a potential group of consumers or organizations that your business would want to reach with your specific marketing message. Being able to identify and understand your target market is crucial in ensuring that you are creating effective campaigns for your product. Below we have provided five tips to help define your target audience to build your ... Read More

How Demand Generation can help your business

The Top 6 Reasons to Use Demand Generation for Your Small Business

Foley Marketing AdvisorsLead Generation

Understanding and utilizing Demand Generation can be a great strategy that you can use to generate interest in your product or services. Demand Generation is a mix of sales and marketing tactics and initiatives that are meant to help you develop and nurture long term relationships with customers and also create new opportunities for your small business. This strategy may ... Read More

How to Promote your Blog to Increase Leads

Foley Marketing AdvisorsBlog Marketing

Blogging on a frequent basis is a great way to share your insight, tips, and advice while simultaneously enhancing your inbound marketing tactics. When running a small business it is imperative that you promote your blogs to reach a wider audience, it is also an inexpensive way to drive traffic to your website and draw in potential customers. Below, we ... Read More

7 Tips for Using Instagram to Grow Your Business

Foley Marketing AdvisorsSocial Media

Instagram is one of the most popular and effective social media platforms that businesses utilize to market their brand. If done correctly, Instagram can be a vital resource to help grow your small business. Below we’ve provided seven tips for using Instagram to grow your business. 1. Make Your Page Stand Out Viewers should be able to differentiate your page ... Read More

Retail In-Store Event Strategies to Increase Foot Traffic

Foley Marketing AdvisorsEvent Marketing, Retailer Marketing

In recent years e-commerce store sales have been soaring, unfortunately for traditional retail stores, in-store traffic is at an all-time low. Some brick-and-mortar stores like video and music stores are completely wiped out. In-store foot traffic is important to many types of businesses, particularly retail establishments, as higher foot traffic can lead to higher sales. Landlords also care about the ... Read More

How to Find Your Competitors’ Information for Free

Foley Marketing AdvisorsCompetitor Insights

Competition is inevitable in the business world, researching and keeping up with your competitors is an effective strategy for growing your small business. Below we’ve provided key tips and tools you can use to find your competitors’ information for free! 1. Online research tools/apps Spyfu.com – A great resource.  It identifies the keywords that websites are showing up for within ... Read More

Call-to-Action

Enhancing Engagement and Conversion Rates with Effective “Call-to-Actions”

Foley Marketing AdvisorsConversion Rate Optimization

Known as a CTA, a “Call-to-Action” is a way to compel a viewer to take immediate action. It is a link that connects the viewer to the website’s or ad’s intended action like making a purchase or scheduling an appointment. This is often done through buttons like “Learn More”, “Donate” or “Call Now”. Websites are created for the purpose to ... Read More

Enhance Your Website with These 6 Key Tactics

Foley Marketing AdvisorsWebsite Traffic

The presentation of your website has everything to do with the success of your small business. With the internet being the easiest method used to view and judge businesses, it is imperative that your website tells your story and gives the visitor a positive lasting impression. Below are 6 tactics you can implement to enhance your website and help grow ... Read More

Ladies talking at trade show

14 of the Best Trade Show Marketing Strategies

Foley Marketing AdvisorsTrade Show Marketing

Businesses attend trade shows to learn what is happening in their industry, gain brand recognition, generate leads, and sell products. Trade shows are the second most-cited source of new product/service information among small to medium-sized businesses. In order to ensure you receive the best ROI for the trade show, it’s imperative to properly plan, develop and implement your marketing tactics. ... Read More