Every piece of content your business has produced is more valuable than you think. Finding content that can be repurposed can be more cost-effective and time-efficient than creating brand new content from scratch. Repurposing content allows you to introduce your brand/company to a new audience and can help to establish authority on additional platforms you’re not currently on. When you ... Read More
Top 10 Tactics to Help Get Free PR for Your Small Business
Public relations is the relationship between the public and a company or other organization or a famous person. The goal of a public relations campaign for a business is to gain/increase awareness by the public about a newsworthy “story” having to do with your business. If you want to gain press coverage about your business but don’t have the funds ... Read More
Email Marketing Tips to Grow Your Small Business
Email marketing helps businesses connect with their audiences to help promote their brand and increase sales. The purpose of this type of marketing is to acquire new customers, increase sales, enhance customer relationships, and increase awareness about their company or brand. Below we’ve listed the most effective email marketing tips to grow your small business. 1. Build a High-Quality Email ... Read More
Top 9 Persuasive Advertising Techniques
Companies use advertising as part of their marketing plan to build awareness and ultimately increase sales of their products and services. Persuasive advertising is used to gain people’s attention, in an attempt to convince a potential customer to try your product for a number of reasons. The key to persuasive advertising is to: fully understand your target markets’ wants and ... Read More
Affordable Online Advertising Tactics to Increase Website Traffic
One of every company’s goal is to get as much traffic to their website and social media as possible. Generating more traffic ultimately results in more conversions and sales. Online Advertising is an affordable and effective way to increase traffic and generate sales. Here are several effective and affordable online advertising tactics to increase your website traffic. Influencer Marketing Influencer ... Read More
8 Ways to Optimize and Enhance Your Website
Properly designing your website can make all the difference when trying to convert visitors to customers. If your website isn’t properly laid out or optimized, people will leave it almost immediately. People’s attention spans when looking at content online is extremely short, so it’s incredibly important that your website makes a good first impression and has what it takes to ... Read More
Why are Backlinks Important for SEO?
Backlinks have become increasingly important for search engine optimization. Backlinks are when one website links to a second website. Essentially, they are links on another website that directs towards your website. The number of backlinks indicates to search engines the importance and value of a certain website. Quality backlinks can also increase website traffic. The more places your website address/link ... Read More
7 LinkedIn Tips for Increasing Followers
Linkedin is about making connections with people (aka “leads”) you know, or want to know. One of the most valuable goals on LinkedIn is to grow a following. Increasing your following leads to a greater organic reach, meaning more people will be looking at the content you post. Below we have come up with 7 LinkedIn tips for increasing followers. ... Read More
How to Create a Winning Sell Sheet
A sell sheet is a very simple way to successfully promote and inform about a product or service. The goal of a sell sheet is to convince the reader to either request more information or purchase the product or service being promoted. Here are some important tips on how to create a winning sell sheet. What is a Sell Sheet? ... Read More
How to Write an Effective Press Release and Get it Picked Up
A press release is an official statement issued by a company that provides specific “new” information directly about or concerning the company. Below, we’ve tried to capture what every marketer and business should know about how to write an effective press release and get it picked up. Why Should You Create a Press Release? As we stated above, press releases ... Read More
