Selling services or products to companies is far different from selling them to consumers. After all, you aren’t defining and targeting key buyer personas, and you certainly aren’t playing on emotions. The people who are empowered to make buying decisions for their employers tend to be very pragmatic and discerning. They consider facts, make diligent comparisons, seek high levels of ... Read More
7 Tips to Create an Email Marketing Strategy
An effective email strategy can be essential to achieving your overall marketing goals. It’s a great, cost-effective way to expand your audience while also connecting to your current client base. We’ve come up with a list of 7 tips to create an email marketing strategy that will help you get the best ROI for your efforts. Set Your Goals Before ... Read More
Top 6 Social Media Trends You Need To Know for 2021
Many businesses were forced to change their marketing strategy in order to stay open during global shutdowns to limit the spread of Covid-19. While working from home hasn’t been ideal, social platforms have continued to rapidly evolve and grow to meet the demands of users. We’ve put together a list of the top six social media trends you need to ... Read More
SEO Marketing For Law Firms
Please note that the following is a special guest post. We hope you find the information valuable and informative! Law firms across the country are reporting that they are atypically busy this time of year, and those specializing in divorce law and family law are seeing the most dramatic uptick in their numbers. In Spokane, Washington, for example, family attorney ... Read More
5 Reasons You Should Consider Hiring a Business Attorney for Your Small Business
The following is a guest post that I hope will be helpful and provide valuable information. If you have any questions, please do not hesitate to contact me! The coronavirus pandemic leaves many with unanswered questions. As always, small businesses are feeling the brunt of the pandemic’s effects. Not only are they struggling to stay afloat, but also to understand ... Read More
10 Things You Must Do When Creating Social Media Posts
The popularity and importance of social media have skyrocketed in recent years. A platform once designed to connect business owners to their current clients has quickly evolved into a medium used to target audiences and connect with other brands. With these rapid changes, small business owners are often left feeling out of the loop, struggling to grow and maintain a ... Read More
Creating a Successful Small Business Website – 10 Key Steps
As a small business owner, your online presence plays a significant role in your company’s success. Whether you are an event planner or run a brick-and-mortar store, having a well-designed and easily accessible website can help to sell your services or products while distinguishing yourself from competitors. These days creating a business website is easier than ever: the cost to ... Read More
How to Create an Email Newsletter and Why It’s Important
A newsletter is an essential tool used by companies or individuals as part of a marketing strategy. Most marketers will tell you how vital it is to build an email list, and building that list requires consistent email communication. An important part of creating a successful email campaign is your approach. You want your subscribers to feel like they are ... Read More
List of Top Agencies in NYC: Foley Marketing Advisors Makes the List
Foley Marketing Advisors is proud to announce we were listed in the Expertise’s Top 32 Agencies in the New York City area. Expertise reviewed 1,210 agencies, curated a list down to 738, then chose their top 32 picks in order to connect people with the best local experts. They scored the agencies on 25 variables across five categories then analyzed ... Read More
Our Favorite Employee Time Tracking Apps to Track Productivity
Below is a special blog post from our guest blogger PayTech. Business owners know that time is a company’s most important resource. This means that being able to better manage your team’s time can have a monumental effect on your company’s overall success. It seems like a tedious task to track hours, generate reports, and make plans for improved productivity, ... Read More