Businesses attend trade shows to learn what is happening in their industry, gain brand recognition, generate leads, and sell products. Trade shows are the second most-cited source of new product/service information among small to medium-sized businesses. In order to ensure you receive the best ROI for the trade show, it’s imperative to properly plan, develop and implement your marketing tactics. ... Read More
4 Steps to Identify Your Target Audience and Grow Your Business
A target audience is a particular group of people or organizations that are likely to view your business’ service or product. Target marketing allows you to focus your marketing dollars on that specific market that is more likely to buy from you. To help your business reach clients and generate business more efficiently, follow the 4 steps below to help ... Read More
4 Things You Should Never Do When Using Hashtags in Social Media
A hashtag is a word or phrase preceded by a hash mark (#), used within a message on social media sites to identify keywords or a topic of interest. Hashtags help attract new visitors to your social media, which then leads to increased traffic to your website. It’s important to know how to use hashtags since properly categorized content makes ... Read More
7 Inbound Marketing Tactics That Will Turn Prospects Into Customers
Inbound marketing is a strategy used to draw in potential customers by focusing on attracting leads through company created content. This is a great strategy to use if you want to drive new prospects to your website, increase conversions and increase brand awareness. Below, we have outlined 7 inbound marketing tactics that will help turn prospects into customers. Tactic 1: ... Read More
What’s The Difference Between Digital Marketing & Traditional Marketing?
It can be difficult to distinguish between traditional marketing strategies and digital marketing strategies. Although there are many similarities between the two, they produce different results. Below, Foley Marketing Advisors has outlined some of the pros and cons of using both strategies. Benefits of Traditional Marketing Traditional marketing in print media such as flyers, brochures, and other print advertisements provides ... Read More
10 Things You Should Never Do When Implementing Your Digital Marketing Strategy
Understanding the 10 things you should never do when implementing your digital marketing strategy is critical.With rapid advances in modern technology it is difficult to keep track of the best practices of digital marketing. To help your small business succeed, we have outlined practices you should avoid when it comes to your digital marketing strategy. By avoiding these common mistakes ... Read More
How to Host a Successful In-Store Event
Is event marketing really necessary? Let’s take a look at the facts. According to the Event Marketing Institute, after attending an in-store event 96% of consumers are inclined to carry out a purchase and 76% of consumers have a more positive impression of the brand. When looking to grow your small business it’s important you look beyond traditional online marketing ... Read More
4 Types of Successful Email Marketing Campaigns for Small Businesses
What is Email Marketing? Email Marketing is a powerful tool that small businesses can use to acquire, engage, and retain customers. Below, we’ve outlined the four types of popular email marketing campaigns and how you can use them to help your business grow. 1. Email Newsletters One of the most common and popular email marketing campaigns are Email Newsletters. As ... Read More
How to Create a Marketing Strategy & Marketing Plan for Your Small Business
The success of a small business can be attributed to effective marketing and proper planning. Below, Foley Marketing Advisors has outlined some critical steps you can take when creating a successful marketing strategy & plan for your small business. Step 1: Conduct Market Audit It is important to take into account factors that affect your small business’s growth. These factors ... Read More
The Top 8 Critical Settings to Make Your Google Ad Campaign a Success
When trying to drive traffic to your website from Google one of the easiest strategies is to use Google advertising. This helps make sure that your product or service comes up when someone does a relevant Google search. However, it is not enough to create a Google advertisement, you must also make sure you are optimizing your ad for the ... Read More
