woman at checkout having good customer satisfaction

5 Ways to Gauge Customer Experience

Foley Marketing AdvisorsCustomer Satisfaction, Retail Strategies

Customers are an asset to any company, therefore, keeping them happy is imperative for your business to survive. With this in mind, businesses must gauge customer satisfaction to better understand their experience. This will help determine areas in need of improvement and allow you to direct your attention where it is needed most. Consider the methods below for gauging customer experience.

1. Track Using Customer Satisfaction Score

Notably, clients will likely advocate for your business when they love the quality and experience you provide. Moreover, your customers will also project their quality concerns if their needs aren’t met. To analyze customer satisfaction, many businesses use a net customer satisfaction score.

To obtain a customer satisfaction score, you will have a written question or set of questions to capture the clients’ thoughts about your business. Ultimately, this gives participants a chance to rate your business from 1-10 and say whether they would recommend your company to a friend. High ratings would indicate that participants are likely to advocate for your business, while low ratings indicate that they are less likely, or not likely at all, to recommend you to someone else.

In reviewing the information you collect from respondents, you can develop a better idea of what steps to take to make your operations better. Areas that don’t appear to meet client’s needs would be the first place to start. The information also allows you to test and improve customer loyalty. Note that, a verbal message is a powerful marketing strategy so identifying ways to increase client advocates is crucial.

2. Communicate with Your Clients

Instead of relying on customers to complete the customer satisfaction questionnaires mentioned above, talk to them directly. By obtaining customer feedback directly, for example, at the point of purchase, you will know whether or not you’re meeting their unique demands. You can communicate directly with your clients to understand their opinions in several other ways.

Other options include emails or text messaging. One advantage of these methods is that clients feel you value their opinion of your company. Thus, they will make an effort to respond to your messages. Be sure to review every response and bit of feedback you receive. The information will ensure you make relevant improvements in key areas in an effort to outperform your competition.

3. Mystery Shopping

Another reliable metric to gauge customer satisfaction is mystery shopping. Some customers may talk about dissatisfaction with your company’s operations while others will keep quiet on such information, fearing it might cost someone their job. By doing this, they’re withholding info that can be used to help improve the company’s ability to meet clients’ needs. This is where mystery shopping comes in.

Mystery shopping tools help capture the insights necessary to help your business grow. For this tool to work for your business, you’ll need an effective mystery shopping process. It includes getting mystery shoppers who will act as customers record their experience, and note possible issues. Once the process is complete, they will report back with their findings, again, giving you valuable insight into areas of success and areas in need of improvement.

4. Use Social Media Tracking

In catering to such a tech-savvy generation, it’s also important that you maintain your online presence, specifically via social media. Using these digital platforms, businesses can take advantage of yet another effective feedback channel. Businesses may look to implement analytics tools to track their online customers. This is often necessary as it can be challenging to track social media movements due to the evergrowing reach and popularity of these platforms.

5. Check from Conversion

The conversation rate is another way to gauge your customer’s satisfaction. This method helps you know whether the company’s digital platforms meet your primary goals and if they are helping clients get what they’re searching for. There are tools to help you check your company’s conversion rate. One such tool is Google Analytics, which helps track digital conversion rates. If your company is showing a high conversion rate, you can be sure that you are creating a positive customer experience.


Understanding client needs and satisfying their desires is the foundation of growing your business and making a profit. To facilitate this, you will need to gauge the customer’s experience with your company. The methods mentioned above are necessary for helping to gather this data. With this information, businesses can then implement changes to their operation to ensure they are maximizing customer experience.

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