Video marketing is one of the most important modern marketing disciplines, so it is vital that marketing professionals are able to manage it properly. There are many types of video content that can be produced. Marketing professionals need to make sure that they are able to deliver videos that are relevant to their brands. Here are some of the things that they should know about this style of content.

Custom Platforms Might Be Right

Most brands will assume that they have to use a service like YouTube or Twitch if they wish to broadcast and stream their own content nowadays. While there are benefits to having a presence on both of these platforms, there are other options open to brands. It is actually possible to create a unique, branded service for your customers to enjoy.

The easiest way to do so would be through a partnership with a company specializing in over the top media services. They can help you to create a portal that perfectly fits with the branding you have elsewhere in your business, thus allowing a seamless transition between the rest of your content and your videos. You could even potentially set up a subscription model for these videos, and other features that simply would not be possible if you were to use other video portals.

Short-Form Content is Reigning

Thanks to the meteoric rise of TikTok, short-form content is proving to be incredibly popular. Videos of less than a minute are cropping up all across the internet and social media. Even if your business is not on TikTok, you might use Instagram or YouTube, two other platforms that have introduced TikTok-style short videos.

These are short but can pack a punch when used correctly. Though you might think that there is no time to impart information here, there is actually plenty. From ads to tutorials to challenges, short-form video content is incredibly flexible, so it should be able to tie in with your wider video campaigns.

A Goldmine for SEO

SEO is one of the most valuable parts of marketing, and that certainly doesn’t stop with video content. By properly optimizing any and all video content that you might produce, you should be able to gain some useful benefits that will boost your brand’s performance on search engines.

SEO for video is slightly different compared to other types of content, but it should not be too difficult to pick up. With the right video content, you could drive some brilliant conversions, but you will need to put the work in to ensure that they are being used correctly. Make sure you have high-quality thumbnails that can act as a lure for browsers. With the right videos, you can significantly boost the dwell time of your visitor. Make sure to also include captions and a transcript or blog post with the videos – content that search engines like Google will all be able to read through when ranking your site!

Video content is incredibly flexible and it can deliver some brilliant results for a business when used correctly. All marketing experts need to ensure that they are able to manage video content as part of their campaigns. There are so many benefits that can be gained from this type of content that it really can’t be passed up. No matter what industry the wider business might sit in, there will be plenty of opportunities to create some brilliantly unique video content. If your marketing team isn’t yet producing video content, this needs to be changed as soon as possible.