The well-known fact is that a well-staffed marketing team that works efficiently together can drive growth profitability and your brand image. But securing a high level of productivity and collaboration within your marketing department when you run a hybrid workplace can be tricky.
You want your hybrid marketing team to remain highly productive and maintain seamless communication between your remote and office-based employees. And this can be a challenging task requiring effective and agile leadership.
Before you start figuring out the ways to boost your hybrid team performance, you need to understand that common practices that you use to boost employee performance may not apply to a hybrid workplace. Continue reading to learn about 4 common mistakes made when trying to boost a marketing team’s productivity.
One of the most prominent drawbacks of hybrid and remote work is the lack of in-person interaction. This may cause managers to overschedule various team meetings and brainstorming sessions in a fear that their team members will stay uninformed about the significant company initiatives or decisions.
But meetings are necessary, right?
Yes, meetings can be an effective way to keep your hybrid marketing teams well informed, but cramming their schedules with a daily team or one on one meetings can drive down their productivity in the long run, making it hard for employees to focus on meaningful work.
Instead of making this mistake, you can try some of the following strategies:
- Don’t schedule a meeting if you can convey the message via email.
- Group conversations with employees about new developments will save you time and effort in sending individual messages to each employee.
- Host weekly meetings where you can quickly go through and set goals targeting employees’ responsibilities and expectations.
Misaligned Goals and Plans
One of the challenges of running hybrid marketing teams is to make sure that both remote and office-based workers are on the same page when it comes to plans and goals. Split focus between your office workers and remote employees can easily lead to unclear and misaligned priorities and responsibilities. To keep your teams productive and focused on the same goals, try the following:
- Invest in advanced employee monitoring software to keep track of your team’s productivity. These apps can help you keep track of the progress of your ongoing project, assigning specific tasks to each team member, aligning them with team goals and progress.
- You can also rely on an effective project management platform to keep your employees updated about their projects and communicate with your team.
- Schedule regular planning sessions for all team members that you can host in-person or virtually.
Running successful hybrid teams doesn’t have to be a mission impossible with the help of advanced digital solutions that fosters team collaboration and communication.
Focus Only on Monitoring Remote Employees
Many business leaders are reluctant to offer their employees remote work options because they think that their productivity will drop. Contrary to popular belief, remote workers are more productive than office-based ones because they can decide when and how they want to work.
There’s also a misconception that office workers are more productive because they spend 8 hours working in an office where you can see them. This is why numerous managers leading hybrid workplaces opt for tracking only remote workers’ activities to make sure that they are “really” working.
This approach is wrong for so many reasons. First, it’s discriminatory, showing that you don’t trust the remote part of your team. Furthermore, the fact that employees sit in the office where you can hover over them from 9 to 5 doesn’t guarantee high levels of productivity or quality outcomes.
So, how can you boost your hybrid team in a fair and objective way? Here are some tips:
- Monitor all your team members’ performance regardless of the place they work. And be consistent about it.
- Search the market until you find software for employee monitoring that can meet your needs and effectively close the gap between members of your hybrid team.
- This advanced solution will show whether your employees are reaching set goals within set deadlines, measure their performance, and better manage their time.