Video is one of the most effective means of communicating information and has become a vital part of every marketing strategy. Video can be found on all social media platforms and account for driving over 80% of consumer internet traffic.
Video marketing has shown to be 1200% more effective than texts and pictures combined to generate shares. While making videos can be time-consuming and maybe even expensive, these compelling statistics are sufficient for every business to start looking at ways in which they can use video marketing to connect with their viewers, educate them about the company and brand, and convert them into pleased and loyal customers.
Video content is exciting and effective and has become a widely used marketing technique. 87% of all businesses now incorporate video content as a part of their marketing strategy. It has proved to be a worthwhile investment and can benefit your business in many ways…Below we’ve outlined four of the top reasons:
1. Enhance User Engagement
An important objective of marketing is to obtain a response from your audience, encourage them to find out more about your product, make a purchase, and share it with a friend. Video can thus be used to improve user engagement.
Internet users spend a large portion of their browsing time on websites with videos—88% more than on websites without videos. Emails with videos have better open rates and click-through rates. Videos are also more effective in generating shares. Plus, video helps boost word-of-the-mouth marketing, which can help you reach a larger audience.
One of the primary reasons video boosts engagement is because it is available and readily sharable on social media platforms. A study has shown that 48% of people are more likely to share video content than any other content.
Video content on social media in the form of TikToks, Instagram reels, YouTube videos and shorts, live videos, and webinars will help your business engage social viewers and drive interactions and engagement. Make videos creative and fun so that viewers will want to share them with friends.
2. Increase Conversion Rates
The conversion rate of a website that incorporates video is 4.8%, as opposed to 2.9% of a website that does not. Therefore, the use of video on your website’s landing page can increase conversion rates by up to 80%.
Explainer videos of products especially have shown highly positive results in converting viewers. Videos in emails as well have been shown to boost open and click-through rates by up to 200%. Customers are 1.81 times more likely to make a purchase after watching a video.
Videos simply tend to attract consumer attention. Heat map studies have shown that videos capture far more eye movement from consumers than static advertisements on a search result page, even if they are not among the first few search results.
However, to achieve the goal of converting a viewer into a customer, your video should appear professional and attractive. To make high-quality content with smooth transitions, suitable music, titles, and graphics, use a suitable video editor. There are multiple free and easy-to-use editing tools and software that will help you make a compelling video for your product and brand.
3. Improve Search Engine Rankings
Video can significantly improve your search engine rankings, as Google’s algorithm favors video content. Data shows that a web page with video will be 53 times more likely to be displayed on the first page of Google’s search results and generate 41% more traffic.
Using video on your website will help you achieve better rankings, thus increasing your traffic. When users watch a video on your website, it also increases their dwell time, which is also crucial to Google’s algorithm.
Search engine rankings are important because nearly 75% of people do not scroll past the first page of their Google search results. You can further improve these rankings by using optimal keywords for the title and description of your videos.
These keywords will help Google identify your video and website as relevant for a particular search. You can also use links in the description to encourage your viewers to explore your website or the product page.
4. Customer Connection
It is vital for a business to build trust, as it is the foundation for sales. Videos are the best way for an online business to communicate and form a long-term connection with your customer.
Using videos, you can directly speak to your customers, evoke enthusiasm about your brand, express emotion, and build a good relationship with them.
Viewers prefer to receive their information from a person rather than some text displayed on a screen. Video allows you to use facial expression and tone to humanize your interactions with your potential customers.
Many consumers are also skeptical about making purchases online out of fear of being frauded and deceived. By incorporating an effective video marketing strategy, you can be conversational, friendly, and foster trust. Data shows that 57% of consumers felt more confident about making a purchase after watching a video.
Videos are highly effective in creating emotional connections because they award you the opportunity to showcase your brand and make a consumer relate to your brand. This bond will gradually turn into customer loyalty. A loyal customer can then recommend your brand to their friends and family and help you reach a larger audience.
Video marketing is the future of content marketing and will be the determining factor for the reach and success of your business. This simple tool has the potential to multiply your sales and ensure growth for your brand. Video marketing has also proven to be a great return on investment, as stated by 83% of businesses.
Though making video content requires time, attention to detail, and money, it is essential that you incorporate video marketing into your content strategy to make your business relevant and booming. Easy video-making has also been facilitated by online free and affordable video editing software. Ponder these simple video marketing benefits and go on to reap the benefits of video marketing effectively.
If you have any questions about marketing your business, please shoot me an email – I’m always happy to help!
Danielle Foley, Owner | Marketing Strategist
Foley Marketing Advisors