Marketing 101: How to Increase Your Conversions

Foley Marketing AdvisorsConversion Rate Optimization, Lead Generation

You might think it easy to get new customers and retain old ones, but in reality, it can be a real challenge. If you want to know the best way to increase conversions and get more of your prospects on board with your product or service, then read on.

1.Showcase Reviews

Showcasing reviews is an effective way to get your customers to take action. People want to know the truth about your product and service and if it brings value to other people. Have a section on your website for customers to leave reviews and encourage people to leave their honest feedback. Tell people to check out the reviews you have on Yelp or Google as well.

2.Offer a Free Trial

People want to make sure that their money is being well spent. They want to make sure they are getting value from your product or service. Fear of losing money and possibly purchasing something that doesn’t work is what is holding them back from converting into customers. You can assuage their fears by offering customers a free trial. Offering this is a strategic way of converting customers. They will be able to test out your product or service for themselves and once they see how great your product is they will purchase your product or service. There are also many tools available that specialize in converting free users to paid users that will help you stay more organized and help bring more users on board with you.

3. Remove Distractions

Make it easy for your visitors to transition from one page to another. This transition should be seamless and smooth so that your visitor does not get distracted or confused. If you want your customer to focus on the reasons for purchasing, get rid of clutter and other things. Keep in mind that there is a thin line between distraction and clarity; make sure you do not cross over it. You may not have to remove everything on the page, but you have to be selective in what you decide to leave. When it is unnecessary, get rid of it.

4. Keep Text to a Minimum

Make your site read easy and keep things simple. You should not use too many ornaments or other forms of illustrations to make your site look interesting. Remember that the purpose of a website is to help people communicate with each other, so you should not overwhelm them with too much information.

5.Strengthen Your CTA Copy

A strong call to action (CTA) makes a website more effective. Make sure to add a strong and effective CTA that will compel your customers to take the next step. When people see the CTA, they know what is required of them, and this causes them to take action.

6. Add Testimonials

You can add testimonials to your website and in doing so you can increase your conversion rates significantly. These testimonials will give people a good idea about the kind of work you do and the kind of service you offer. Testimonials show visitors that other customers have been satisfied with what you offer, and this will make them want to buy from you too.

 7. Create a Blog

Having an effective blog on your website is a good way to improve conversions. It would help if you wrote your blog from a creative and unique perspective. When writing your blog, you should not be afraid to show personality. To keep people reading, you have to write about interesting topics.

8. Make it Easy for Visitors to Contact You

Your website should provide visitors with an easy way of contacting you. Allow your visitors to talk to you on the phone or even through email. This way, you will be able to address their concerns personally.

9. Use Social Proof

People are always trying to do business with companies that have good credibility. If you want your website to be more effective, you should let people know that other customers are doing business with you. Potential customers are always looking for social proof to make their decision on whether or not they should buy from you or not.

10. Improve Your Search Engine Optimization

If you want to make your site more effective, you should make sure that it is optimized. Many online marketing companies can help you optimize your website. By optimizing your site, you can increase its sales conversion rate significantly.

You might think that increasing conversions is easy, but in reality, it can be quite difficult to do. If you think that your conversion rates are not very high, you should try out these tips. The best thing to do is test these tips to see which ones work best for your particular business.

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