7 Must-Know Sales Tricks For Real Estate Agents

Foley Marketing AdvisorsMarketing Professional Services, Real Estate Marketing

It takes a significant amount of hard work, commitment, and moxie to break into the real estate industry. The key to getting your name out there is to be able to always close that sale. Here are seven proven sales tricks for real estate agents looking to make their mark on the industry.

Guard Your Clients’ Budgets

Professional real estate agents recognize and respect that they need to guard the budgets of their clients. Do not try to convince them that they need more houses than they initially wanted just because it means a bigger commission for you. This approach will only backfire on you later down the road.

Be a Good Listener

As a sales professional, you may have a tendency to want to do all of the talking. However, the best real estate agents understand the importance of being a good listener. Listening carefully to the needs of your client shows that you care and want the best for them. It also validates what they are saying to you if they know you are paying attention. Be sure to be intentional about listening to what your clients may be saying by what they are not explicitly verbalizing to you. Learn to read between the lines and you will set yourself up for more success.

Be Honest

You cannot expect to gain the trust of current and prospective clients if you are not always honest. If you do not know all of the answers, be honest with your client about this. Do not try to pretend you know what you are talking about it if you are unsure. Your reputation is the most important asset that you have as a realtor. Guard this reputation closely by always being honest. This means that you should also be careful about not making empty promises to your clients.

Do Not Avoid Questions

There is no doubt that some clients will present you with difficult questions. While it may be tempting to dodge these questions, it is important that you answer them honestly. You should also be cognizant of not insulting them for questions that you may view as being ill-informed. Keep in mind that you are the expert in the field and your client may not be as well-acquainted with these topics. The professionals at Reve Realtors are always willing to answer any of the questions that you may have, no matter how trivial or difficult they may be.

Emphasize Staging

There is a reason why home staging is all the rage these days in the real estate industry. And that reason is that this tactic works exceptionally well. Even if your client cannot afford a professional staging, you can be their resource to help them to present their home in the best possible light to prospective buyers. Show your clients are creating an inviting vibe with the right scents and background music can go a long way in fielding multiple offers.

Understand You Are More Than a Realtor

The best realtors understand that they are there to do more than just buy and sell homes. This process can be understandably stressful for your clients. Your job will often end up being more of a therapist, a consultant, and more as your clients navigate this challenging season in life. Put yourself out there as more than just a salesperson. The more that your clients value you for what you bring to the table, the more likely that you are to receive glowing reviews. As you are busy working the deal, do not be so busy that you forget to be human.

Present Multiple Options

Every client wants to feel empowered to make the best decision for their personal needs. Rather than just giving your customers one option, make it a habit to present multiple options. Giving them choices will make them feel more confident in their decision, increasing their satisfaction with the process at the same time. While you can offer your opinion on the different options on the table, the final decision should be theirs to make.

These seven tips will ensure that you will position yourself as a leader in the field. This will translate to a stronger reputation and more success.

Subscribe to our Blog