Linkedin has become one of the top resources to gain connections and help to grow engagement ratings for small businesses. With over 600 million Linkedin members, it may seem daunting to reach a wide audience, so to help with this, we’ve compiled a list of 5 tips to help grow your page followers on Linkedin.
- Stay Consistent in Posting Content
Posting and sharing content is vital to gain page followers. Keep your page engaging and have followers waiting for more by asking a question that would attract a wide audience to answer. Using content suggestions is an easy way to find and share trending posts. Sharing visual content such as short videos, powerpoints and documents can help boost your brand into an influencing force to rely on.
- Showcase the Success of Others
At least once a week, share 1 or 2 of the best @mentions on your page to showcase the success and knowledge of others.
- Engage your Communities Hashtag Feeds
Locate, comment and share when possible, to interact with your target audience and help to get your page noticed. Switching your hashtags every few weeks in these forums can help to reach new audiences.
- Add Your Linkedin Page to All Communication
Make sure to link your Linkedin page to your social media channels and add a Linkedin “Follow” button to your website so users customers can easily access your Linkedin page. Don’t forget to add your Linkedin page link to your business newsletter, email signature and blogs.
- Check Your Linkedin Page Analytics
Reviewing your page’s analytics can give you a view of what content is attracting your target audience.
Maintaining your Linkedin page with these five tips is an easy way to grow your page followers and drive new customers to your business. Although this list of tips may seem tedious, the benefits will prove to be worth it! If you have any concerns or need help to properly promote your Linkedin page, please feel free to reach out…We’re always happy to help!
Danielle Foley, Owner
Foley Marketing Advisors
dfoley@foleymarketingadvisors.com