With billions of active users on social media, it is important for your business to understand and stay ahead of the curve when it comes to your social media. Your strategy should help drive your business goals. Try to create content that encourages conversations and gets people talking. Engaging with your audience can help bring in new leads and customers. Businesses need to adapt and implement new social media trends quickly as they rarely stay the same year to year. Therefore, If you want your business to be successful on social media in 2020, you must base your strategy on the latest data and social media trends. Below we have listed four social media trends in 2020 that you can implement to see your business grow.
Facebook remains the leading social media platform among internet users. Facebook ads is an important trend to watch in 2020. Facebook ads can be very affordable and effective for your small business. These ads can provide many benefits including targeting and retargeting options, a large mobile audience, extensive analytics to review, and upward trends in click-through rate. Facebook ads are still affordable for most businesses, but costs are increasing year over year so it is important to take advantage of this trend as soon as possible.
Instagram is one of the largest social media networks and any major changes within Instagram can affect your business. One major change that Instagram made was removing the likes feature for posts. The removal of likes has affected business as they will not be able to measure the direct impact of their campaigns. This will encourage brands to try out and invest in Instagram ads as they can easily track the ROI. Also, instead of focusing on a “number”, businesses are now focusing on increasing relationships with their followers to increase brand awareness and loyalty.
- Video Marketing
Businesses are creating and watching video content more than ever before. Youtube is now the second-largest search engine worldwide. Many consumers nowadays would rather watch a video than read about a product or service. Video marketing trends include short videos like those popular on TikTok, social media stories, or longer content like YouTube. Videos are the future of social media content and have become an important tool to reach your target audience.
Twitter is a great way to connect with potential customers and market your product or service. Video content and email/newsletters are the top content people want to see on their feeds. Twitter is a great way to keep your following up to date on company news.
Social media is an effective way to connect with your customers, boost your leads and sales, and increase awareness. It is important to use these trends to keep your social media up to date. If you have any questions, please feel free to reach out…We’re always happy to help!
Danielle Foley, Owner
Foley Marketing Advisors
dfoley@foleymarketingadvisors.com