Website optimization is the process of improving and making changes to your business’s website so it will appear more frequently in search engine results, increase leads and/or sales and overall improve your SEO. Often times, your business’s website is the first thing a potential lead sees when researching your company, so it’s essential that you make a good first impression on them in order to turn them into a customer. In order to help your small business implement website optimization strategies, we’ve released a brand new EBOOK that features 50 website optimization strategies for your business to use. This great tool is totally free and can be found here right now!
What is Website Optimization and Why is So Important?
Understanding how impactful successful website optimization can be to growing your business is essential. In many cases, website optimization can make or break the success of your business, especially if it depends on online traffic to generate customers. Website optimization allows for your business to show up more frequently and on the first page of search engine results and helps to convert a visitor to a lead or sale. If you don’t optimize your website or give any attention to SEO, then your website may not appear in any relevant search engine results, which means potential customers won’t be able to find your business. If people don’t know your business even exists when they search for it, then there’s no way they can ever become a potential sale for you.
Optimizing your website doesn’t only have to do with SEO optimization. It also has much to do with effectively designing your website and making sure its layout, design, CTA’s, navigation, etc… are all effective and optimized. Ensuring your website has all of the components optimized so that visitors can easily find what they are looking for and leaves a good impression in their minds about your business is critical. If your website is missing important information or its layout is confusing, visitors will be instantly turned off and will most likely leave without a second thought. Our website optimization tool is designed to make sure this doesn’t happen to you.
Along with strategies optimizing SEO, we also have a whole host of great strategies meant to improve the overall design and content of your website so it can better serve you and your business in generating sales. Every small business should take the time to learn more about website optimization and how it can affect their business’s growth. In today’s world where so much business is conducted online, it is essential that your business’s website be easily found through search engines and contains all of the necessary optimized components a prospective customer may need. Our new online tool is specifically designed to help you learn more about website optimization and employ the 50 strategies we have outlined for you. It can be quickly and easily downloaded here so you can start optimizing your website to help your small business grow.
Danielle Foley, Owner
Foley Marketing Advisors