What is Email Marketing?
Email Marketing is a powerful tool that small businesses can use to acquire, engage, and retain customers. Below, we’ve outlined the four types of popular email marketing campaigns and how you can use them to help your business grow.
1. Email Newsletters
One of the most common and popular email marketing campaigns are Email Newsletters. As a small business you can use an email newsletter to provide subscribers with helpful knowledge and tools. It is important to add value to your subscribers’ inboxes; to do so create engaging content, include thought leadership, how-tos, and announcements about new services/ products. To measure the effectiveness of your newsletter ask yourself if the content helps build a relationship with subscribers, increases retention and engagement, and strengthens subscriber loyalty.
Acquisition Emails can help your small business acquire customers who have opted to receive your emails but have not yet converted into customers. By creating attractive offers and informative content you can show those in your email list the value of becoming an active customer. Acquisition emails are a great way to move leads through the conversion funnel faster, grow your business and drive additional revenue, and target users who have expressed some interest in what your business has to offer.
3. Retention Emails
If you have some experience in email marketing campaigns, consider Retention Emails for your small business. By sending a message requesting feedback or an offer to subscribers who haven’t interacted with your business or emails campaigns lately, your small business can keep the lines of communication open. Retention Emails are a very useful email campaign strategy that can help you keep your hard-won customers.
4. Promotional Emails
Promotional Emails are a great way to drives sales, signups, and new product offerings for your small business. Promotional emails include offers that entice and encourage your target to buy a new product/service. Use promotional emails to reward engaged subscribers with exclusive offers, drive new product or services to subscribers, and cross-sell products to your customer base.
Email marketing is a powerful tool that can be used to acquire, engage, and retain customers. By implementing a successful email marketing campaign your small business can benefit greatly. Be sure to select the correct email marketing campaign to achieve your small business goals. Keep in mind that when your customer/target finds your email very valuable they’re more likely to forward it and/or share it with others (make sure to always include your social media share buttons). Feel free to reach out if your small business needs assistance establishing or executing an email marketing campaign…We’re always happy to help!
Danielle Foley, President
Foley Marketing Advisors