Over one billion people use Google every day. Ninety percent of clicks happen on the first page of Google, and less than ten percent of people turn to the second page. Because of these facts, Google has become a powerhouse in determining the amount of traffic your website gets. In this article, we will cover how to get more traffic to your website by using Google. Below are several tips that can help.

Add Fresh Content to Your Website Often

• • Draw in new customers interested in you and your brand. Add new content once/month if possible. This a huge part of your overall traffic strategy. Google recognizes when you are adding content often, and this will boost your rankings.

• • Adding new content helps old viewers see your business from a new perspective. If a consumer was not interested in your company prior, new content can bring their interest into your business without being bothersome.

• Examples of material you can add to your site are blog posts, three to five-minute videos, short articles/copy about 400 hundred words, news stories, industry events or vibrant pictures.

Choose Popular Keywords

When selecting titles or subtopics for your website choose keywords that you would imagine someone looking for your business might type into their Google search. For instance, if you own a landscaping business, have keyphrases on your website such as “What is the best lawn mower?”;  “What time of day should I cut my grass?”; “What is landscaping?”, etc… After your website has been published for a while, Google will start adding the pages to your website that align with Google search results when people type your keywords. To determine the best keywords for your website, you can use some free platforms like Moz or GoogleAd’s Keyword Planner.

Post, Share and Advertise on Social Media

Your social media following can benefit your business in a significant way if you have excellent, valuable, compelling, and engaging content. If your posts are relevant to a specific audience, who values your insight, they will most likely share your content and help you increase followers.  

Creating a group of supporters of your business who will share your post, watch entire videos and comment is one of the important ways Google ranks a website’s strength and is called your social signal. Social signals are how long consumers stay on your site, engage, and if they are taking the time to scroll down the page of your blog (for instance) – Google calls this the algorithm strength test. Lastly, advertising on social media is always a great way to increase your following – you can refer to this post for more on that.

It’s essential to understanding the different ways your website can gain traffic on Google because traffic turns into leads which convert to sales. Utilizing these 3 imperative methods above can drastically impact your business. Check out more insight on how to grow your small business by reading other blogs on our website and feel free to contact us with any questions…We’re always happy to help!

Danielle Foley, President
Foley Marketing Advisors
dfoley@foleymarketingadvisors.com