How to Gain Recognition and Grow Your Small Business with Industry Awards

Foley Marketing AdvisorsBrand-Positioning Strategies, Marketing Strategies and Tips, publicity42 Comments

A current strategy small business owners are using to stand out is applying and winning relevant industry awards. Industry awards can increase your website traffic, and business credibility in your given field. The process of applying for industry awards can be tedious, but in our current competitive market, even being a nominee can promote growth.   

The top reasons why industry awards are beneficial to growing your company.

  1. Potential clients hire the leaders of their industry. Being associated with an award organization will help enhance the perception of your business as a leader, and will help confidence prospects that they should pick your business to work with. As an award winner you are seen as “better than” your competitors who have not won similar awards. When researching awards, be sure to approach competitions that match with what your target audiences value.
  2. Winning awards can lead to potential sponsors that want to invest into your business. Since there is an unlimited amount of startups in our world, companies looking to invest will want to ensure they are investing into businesses that are considered “experts by outside organizations”.

  3. As a small business you have the possibility to be associated with the elite in your industry. When achieving an award competition, you’re associated with some of the greatest companies and remarkable leaders. Being associated, can be taken as an advantage when networking. You now have similar business achievements with other noteworthy businesses.

  4. Winning an industry award is an effective form of PR for your small business. The industry award organizations have their own forms of social media, and press coverage, and your business will be featured on all forms. You can create your own press release announcing your award and distribute it to appropriate outlets.

How to Start Your Industry Award Research

  1. Prioritize industry awards within your field: Your business targets groups of customers that are specific to your product or service, you should apply to awards that will enhance and highlight your skill/product/service. Your company’s past and present projects will be celebrated, and new customers will be educated on your unique business.
  2. Choose awards that focus on your strengths: To increase the chances of your business winning, ensure you focus on awards that compliment your strengths. For example, if your business excels at innovation or community involvement, apply to awards that focus on those strengths.
  3. Start local: Apply for awards that honor businesses near your location. Local awards will hold more value to your community-based customers. Tip: take notes at the other awards other local businesses have won in the past.
  4. Study the accomplishments on your competitors:  Create a list of your regional, national, and global competitors, and conduct research on the steps necessary to complete an application. This will provide a great starting point for winning possible awards. Also pay attention to application fees, recommendations required, and due dates.

We found a great website that offers a comprehensive list with industry filters for U.S. and international awards and what the deadlines are, definitely worth checking out:  https://awards-list.com/international-awards-by-sector/

Lastly, we just want to reiterate that finding the right awards to compete in and the process of entering can be very time-consuming.  When you’re ready, shoot us an email…We’re always happy to help!

Danielle Foley, President
Foley Marketing Advisors
dfoley@foleymarketingadvisors.com

 

42 Comments on “How to Gain Recognition and Grow Your Small Business with Industry Awards”

  1. magnificent submit, very informative. I’m wondering why the opposite experts of this
    sector don’t notice this. You should proceed your writing. I’m sure, you have a great readers’ base already!

    1. Glad you found the information helpful! Please let me know if there’s a particular topic you’d like me to cover next! Always happy to help!

  2. It’s hard to find experienced people on this topic, however, you seem like you know what
    you’re talking about! Thanks

  3. Excellent post. I check constantly this blog and I am inspired!
    Very helpful info particularly the remaining section 🙂 I handle
    such information much. I was looking for this certain info
    for a very lengthy time. Thank you and good luck.

    1. So happy you find the information I write about helpful! Please let me know if you need any assistance creating successful marketing solutions for your small business!

  4. I ѡill right аway grasp yоur rss feed aѕ Ӏ can not to find your e-mail subscription hyperlink or newsletter service.

    Ⅾо yoᥙ’ѵе any? Kindly let me know so that I coսld subscribe.
    Τhanks.

    1. Hi Kirsten – Thank you for your feedback! There is a sign up box below each blog article that says “Subscribe to our email newsletter for marketing insights and Foley Marketing Advisors news”. Sorry you didn’t see it but we hope you’ll subscribe! 🙂

  5. I really appreciate this post. I’ve been looking all over for this!
    Thank goodness I found it on Bing. You have made my day!

    Thanks again!

    1. I’m so happy to hear that the information is helpful! Please let me know if I can be of further assistance, I’m always happy to help!

    1. Glad you found the information valuable. Please let me know if I can be of further assistance or advise with other topics you’d like me to write about!

    1. So glad you’re happy with the post, please let me know if there are other topics you’d like me to cover! Always happy to help!

    1. I’m glad you’re finding the information useful! Let me know if I can be of further assistance – Kind regards, Danielle Foley

  6. hello!,I like your writing very much! proportion we communicate extra
    about your article on AOL? I need an expert on this area to unravel
    my problem. May be that is you! Having a look forward to peer you.

  7. Hey this is kinda of off topic but I was wondering if blogs
    use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding expertise so I wanted to get guidance from someone with experience.
    Any help would be greatly appreciated!

    1. I use WordPress for my website and blog. WordPress is super easy/intuitive to use and does not require coding. I usually create the blog in a GDoc first then just copy & paste the copy directly into WordPress. There is usually very little reformatting that I have to do once pasted into the backend of WordPress. If you have any further questions, feel free to send me an email at: dfoley@foleymarketingadvisors.com and I’ll be happy to help further!

  8. You sure know what you’re talking about. Everyone is going to soon be visiting your site.

    1. Thanks Michal! Please let me know if there’s any particular subject you’d like me to cover…I’m always happy to help!

  9. I really can’t believe how great this site is. Keep up the good work. I’m going to tell all my friends about this place.

    1. Hi Merle – Glad our hard work is paying off and that our information is so helpful to you and other small businesses! Let me know if I can be of any further assistance!

  10. This site looks better and better every time I visit it. What have you done with this place to make it so amazing?!

  11. We absolutely love your blog and find a lot of
    your post’s to be exactly I’m looking for. Do you offer guest writers to write content for yourself?

    I wouldn’t mind creating a post or elaborating on a number of the
    subjects you write concerning here. Again, awesome blog!

    1. Thank you, glad you like the posts. At this point in time we are not in need of guest writers. Thanks anyway!

  12. Greetings! Very helpful advice within this post!

    It is the little changes that produce the most significant changes.
    Thanks for sharing!

  13. Hey! I just wanted to ask if you ever have any trouble with hackers?

    My last blog (wordpress) was hacked and I ended
    up losing several weeks of hard work due to no data backup.
    Do you have any solutions to stop hackers?

    1. No, I haven’t experienced any issues with hackers. You might want to look into SiteGround Site Scanner. Good luck!

  14. Great goods from you, man. I have understand your stuff previous to and you’re just extremely wonderful.
    I really like what you have acquired here, really like what
    you are saying and the way in which you say it.

    You make it entertaining and you still take care of to keep it sensible.
    I can not wait to read much more from you.
    This is really a terrific website.

  15. This is really interesting, You are a very skilled blogger.
    I’ve joined your rss feed and look forward to seeking more of your magnificent post.
    Also, I have shared your website in my social networks!

Leave a Reply

Your email address will not be published. Required fields are marked *