The Importance of Blogging as a Part of Your Growth Strategy

Foley Marketing AdvisorsMarketing Strategies and Tips

I was thinking about what would be the first post I should create on my Marketing Blog and then it dawned on me…A piece on why I’m publishing a blog!  As a marketing strategist I try to keep my clients and prospective clients informed on all the various tools to help them grow their business.  And as we all know, it’s important to practice what you preach, right?  This is why I’ve decided to share with you the top reasons why a blog is an extremely effective tool for marketing your business (and mine).


Simply put:  A blog is a communication device used for engaging an audience (clients and prospects).  I recommend:

  • developing your free blog via WordPress
  • creating and posting articles twice a week which your audience will strongly value and look forward to reading
  • creating a tab/page on your website and link WordPress to it each time you post
  • link your WordPress posting to all of your social media so it automatically appears with each post


Get More Clients to Your Existing Business

Websites that are not published with new information on a consistent basis don’t attract many new clients or customers. But a regularly updated blog can produce a constant stream of good leads from all around the world. When you publish in-depth blog posts that potential clients/customers find interesting and “valuable”, they will become “engaged” customers/potential customers and will be much more likely to make a purchase, speak about you to others (create brand awareness), refer your product/service/website to others (increased sales).

Build a Network

Starting a blog is a guaranteed way to expand your network. Valuable and interesting blog posts attract readers who will then comment on your site and send you personal messages through your contact page.

Improve Your SEO

Ultimately, search engines want to deliver results that are helpful to their users. When you write a series of in-depth, valuable articles around a topic, Google takes notice. Each high-quality blog post that you publish is another opportunity to get traffic from search.

Collect Emails Via the Blog

Email is still the most reliable way to communicate online. People check their email regularly and they’re used to receiving important updates. Getting somebody to give you their primary email isn’t easy, but once you have it you have a direct connection with that person. You’ll then be able to get their attention whenever you find something that you think will benefit them or if there’s something important regarding your business or blog that you want to inform them about.

Please send me an email and let me know if you need help setting up your blog and/or creating and posting content.  You’ll be pleasantly surprised at how quickly and cost effective this can be to implement!

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